SEO Success Story #1

Just wanted to share a recent Ottawa SEO success experiment.

A few things we can disclose right away....

• Yes, it was done in a 7 month time frame
• Yes, it cost $100 (hosting) - we absorbed the cost since it was a new approach to optimizing for SERP and we wanted to de-risk the client
• Yes, it took 10 hours all in (dev + content pop)
• Yes, less than 25 pages were needed
• Yes, it's a highly competitive market

We aimed to position for "ottawa car accident lawyer", initial target was top 5, amazing was top 3 and the site now sits ...... #1. Now that I typed this out, it'll probably tank! lol.

You can check out the site here: www.ottawainjurylawyer.co

Observations which we are willing to share - use as you want:

1. the website design isn't as relevant as we initially thought - not for SERP anyway
2. clarity is much more relevant than we thought
3. much less content is needed to start seeing results than we thought
4. seo updates don't need to happen as often as we thought - no need for the ol' "post twice a week to your blog" shenanigans
5. results fall off a cliff (pretty much) if outside the top 10 - duh!
6. did we use AI for content gen? No, but we did use AI

We have 2 other tests brewing and both have better conversions than this site - will share those results as well.

Why are we testing SEO in 2023? We see so many web and marketing agencies pushing the same game plan (Wordpress and post a blog twice a week) and the client just ends up with little result.

Why? Because everyone is using the same playbook. The next playbook? We predict a flood of content generated by AI which will saturate every single market.